Why Apple is Apple? History of the brand name
By cgull8m
How Apple got its name? In 1976 Steve Jobs was working in a community type farm in Oregon and that inspired him to name the company Apple Computers. Steve Wozniak, Apple’s co founder was worried about the copyright problems, but it turned out fine.
This is excerpted from the book Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company (No Starch Press, 2004), how Apple was formed from a club of members to a billion dollar company.
Steve Jobs and Steve Wozniak in March 1, 1976 wanted to start a computer company and they needed a name to register it as incorporation. According to Wozniak, both he and Steve were driving along the Highway 85 between Palo Alto and Los Altos. Steve Jobs came up with a name “Apple Computers” during that trip.
Steve Jobs was involved with a group of his friends in running a community type of farm in Oregon. He was doing this part time, while working in the Bay Area of San Francisco. Wozniak thinks he might have got this name idea either from the farm or because of his music tastes, Apple Records, which was quiet, popular with Beatles.
Wozniak said this in the book about the name of the company:
he (Jobs) said ‘I’ve got a great name: Apple Computer.’ Maybe he worked in apple trees. I didn’t even ask. Maybe it had some other meaning to him. Maybe the idea just occurred based upon Apple Records. He had been a musical person, like many technical people are. It might have sounded good partly because of that connotation. I thought instantly, ‘We’re going to have a lot of copyright problems.’
Both Wozniak and Jobs tried other alternate names such as Executex and Matrix Electronics, but they didn’t like it as much as Apple Computers. And the name was born.
Later the company was changed to Apple and dropped the Computers part, after they successfully diversified into iPods and iPhones.
The name of the Apple Company was nothing fancy or glamorous; it was just named after an apple fruit. But at least it was not a typo error like in Google, which had its original name as Googol and a student mistook the name and spelled it wrong during registration.
Comments
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Thank you, will check out your link. Would love to have an Apple Computer and switch totally from PC.
this information is not only relevant but beneficial to those of us who are intetersted in Apple and its products.
That was great information...mostly the last line :) Googol
I LOVE YOU APRIL fOOLS!
Maybe many people likes apple so the main purpose is to like apple computers too and to buy and enjoy it its like eating an apple fruit!
thats cool it rock
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This is cool...
I don't think Steeve Jobs chose apple name by chance, to me it has the connotation of being delicious and viral, and if you see someone eating apples, it usually makes you want one too.
thats very interesting and it helped me with my research on apples
THANK YOU VERY MUCH! this helped me with my oral a lot! I think our teacher,Mr.Cohen,was interested too.......
I heard, which makes more sense, that Apple was named in regconistion of Alan Turing, the World War II codebreaker who committed suicide in 1954 after being prosecuted for homosexuality and forcibly treated with female hormones.
The mathematician helped crack Nazi Germany's Enigma encryption maching, a turning point in the war?and is considered a father of modern computing.
In 1952, however, Turing was convicted of gross indecency for having sex with a man and offered a choice between prison and "chemical castration" the injection of female hormones to suppress his libido. His security clearance was revoked and he was no longer allowed to work for the government.
Two years later, he killed himself at age 41 by eating an apple laced with cyanide. This is why the Apple logo has a bite out of it.
haizt.... it is cool so very nce
Apple is good..."an apple a day keeps the doctor away."
@Mark: Stupid! Dont you know that apple seeds contains cyanide?
RIP Steve. Your genius and philanthrophy to the world was nothing short of brilliant! You will be missed by the world.
I also heard that the name Apple came about because when Alan Turin of Bletchley Park (where Enigma code was broken)committed suicie there was a partly eaten apple at the bedside.
Research shows that Apple first computer sold was for six hundred and sixty dollars and sixty six cents. Hmmmm, why such a number; furthermore, what fruit did Adam and Eve eat that was forbidden??? Jus saying
Y apple ia called Apple, it was intresting 2 know. i thought STEVEN JOB might have been a bit religious and called the Apple due to the story of Adam and Eve.
R.I.P STEVEN JOB, WE WILL MISS UR CREATIVE IDEAS. :(
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Three 'Apples' changed the world:
1- Adam and Eve, when they ate from the apple tree and droped down to earth.
2- Isaac Newton, inspired by the apply that fell on his head and created 'Gravity'.
3- Steve Jobs, 'Apple Computers' which extended to anything that has to do with computer systems (even bill gates 'windows' got the push from Apple :).
an apple a day,keep the doctor away ;)
Steve u re apple boss. We salute u
found this youtube video http://www.youtube.com/watch?v=qzzOwRx3D1E
Steve Jobs explains how Apple was named - 1980 -
it was called mac because he farmed mcintosh apples
cammoent you fools
I have read this article..... a good one... but I have also found some interesting material at
http://freefeast.info/history-of-it-companies/how-
regarding history behind naming brands... Thought you people might like it...
the article was interesting n nicely compiled,,,,
RIP Steve Jobs.
We really miss you.
compu-smart 4 years ago
Cool, This is the kind of information i like..
I never was much of a fruit person but i do love an apple!